BLOWING HIS OWN TRUMPET
This, of course, refers to the ancient English practice of having a trumpet blown when somebody important arrived at court. The implication is that the person being insulted thinks he’s important, but in actual fact is so unimportant that he has no-one to blow a trumpet to announce his arrival; embarrassingly, he has to announce his own importance by ‘blowing his own trumpet’. Really, this is reflective of how much the British hate the smarminess of self-promotion, which is probably why we all feel so uneasy about going into sleazy banking jobs.
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